Life
On family, ambition and the hours you’ll never get back
Choosing what to optimise for when both work and home...
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Theodoulou Blog
Notes on marketing, business & life.
Honest writing on marketing, building businesses, money and the life around it all.
Marketing
Brand isn’t a logo – it’s the promise people repeat about you.
Why most marketing fails before the first ad runs, and the simple positioning shift that makes everything else cheaper. Every founder I meet who is unhappy with their marketing has...
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Marketing
Content that compounds: writing for trust, not traffic
A simple framework for posts, emails and videos that build...
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Business
Hiring your first ten people without losing the culture you started with
The interview questions, the red flags and the conversations no...
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Mindset
The boring routines that quietly run my life
Sleep, walks, journals - and why the unsexy stuff is...
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Life
What I learned about money from my father, and what I had to unlearn
A quiet story about inheritance, identity and the price of...
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Marketing
The three numbers every founder should know before spending a dollar on ads
CAC, LTV and payback - explained the way it actually...
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