On family, ambition and the hours you’ll never get back
Choosing what to optimise for when both work and home are asking for everything.
Content that compounds: writing for trust, not traffic
A simple framework for posts, emails and videos that build a real audience.
Hiring your first ten people without losing the culture you started with
The interview questions, the red flags and the conversations no one wants to have.
The boring routines that quietly run my life
Sleep, walks, journals – and why the unsexy stuff is the actual edge.
What I learned about money from my father, and what I had to unlearn
A quiet story about inheritance, identity and the price of building your own thing.
The three numbers every founder should know before spending a dollar on ads
CAC, LTV and payback – explained the way it actually plays out in the bank account.
Brand isn’t a logo – it’s the promise people repeat about you.
Why most marketing fails before the first ad runs, and the simple positioning shift that makes everything else cheaper. Every founder I meet who is unhappy with their marketing has the same quiet suspicion: that the problem is the ad, the agency, the algorithm. It almost never is. The problem is usually one sentence earlier […]