The best way to explain is by telling you what I don’t do. I’m not a coach who asks you what you think you should do. I’m a straight-talking advisor who will tell you what’s working, what’s not, and what needs to change for you to grow. You’re paying for my expertise, not for life coaching or therapy.

I specialize in creating viral-worthy brands and building their fame primarily through Instagram, Facebook, and TikTok, while monetizing them with digital products and online group experiences. While I provide advice on all social media platforms, if you plan to focus 80% of your efforts on YouTube or Pinterest, I suggest we work on your brand strategy and have you bring in a specialist for those platforms.

I don’t work with many one-on-one clients anymore. These days, over 90% of my business and income comes from semi-passive income streams and self-study digital products. I spend most of my time analyzing brands, social media platforms, and experimenting with different content styles and strategies through my own brand (check out @theofficialkatya on TikTok, where I’ve been focusing recently). Occasionally, I take on consulting projects because I’m passionate about helping others approach social media in a sustainable way.

Absolutely not. Anyone advising you to do that doesn’t have your brand’s long-term success in mind. I work with entrepreneurs who are willing to put in the effort and genuinely want to create better content and build a stronger brand, not just appear to have one.

It’s difficult to say exactly. If you were offering 1-hour strategy calls, how much could you cover with your clients in that time? It also depends on how much information you provide ahead of our call through my call form—the more I know, the better. While I can't guarantee exactly how much we'll cover, in the past, clients have walked away with clearer brand direction and more focused social media content strategies after our initial call. The goal is to have a productive discussion.