Panayiotis Theodoulou

Experienced T-Shaped Digital Marketer | Complyport

Country

Position

SEO & Digital Marketing Manager

Gender

Male

Experiences

8+ years

Experienced T-Shaped Digital Marketer with 8+ years in Search Engine Marketing, skilled in lead generation and maximizing ROI. Successfully managed over 3,000 campaigns and a marketing spend of $20 million, generating 25+ million leads.

Introduction
Qualifications
Experience
Expertise
References
Introduction

About Me

• ✓3,000+ campaigns: Successfully managed and executed across PPC, email, influencer, and SEO channels.
• ✓25+ million leads: Generated through strategic and innovative SEM techniques.
• ✓Leadership: Led teams of 15+ professionals, including content and graphics specialists.
• ✓ Competitive Edge: Outperformed competitors with cutting-edge digital marketing tactics.

My Tools

Qualifications

Qualifications

MBA – CMI Accredited
2012 – 2013
University of Derby, UK

BSc Information Technology
2009 – 2012
Unversity of Derby, UK

High School
2000 – 2007
G.C.School of Careers, Cyprus

Skills

Experience

Experience

• Complyport.co.uk – a leading RegTech firm supporting the
  UK financial services over 22 years (February 2024 – Present) – (SEO & Digital Marketing Manager)

  Overseeing all aspects of SEO and digital marketing strategies to enhance brand visibility and drive lead generation.
  Developing and implementing innovative marketing campaigns across various digital channels to meet company objectives.
  Analyzing campaign performance metrics and optimizing strategies to improve ROI and achieve KPIs.

• Unicaf.org – a leading online EdTech platform in Africa (Sept 2016 – February 2024)

  2019 – 2024 (Digital Marketing Manager)

Led a team of 15 professionals to drive exceptional results in digital marketing endeavors, fostering a high-performing and collaborative work environment.

• Developed, monitored, and optimized monthly budgets exceeding $500k across diverse digital marketing channels such as Bing Ads, TikTok Ads, Google Ads, Facebook Ads, Twitter Ads, Sendin blue email workflows, Media Buying, Push Notifications, Mobile App, and SMS marketing, achieving outstanding performance in digital marketing campaigns, including SEO, PPC, Email Marketing, and Influencer Marketing. Consistently surpassing goals, I achieved impressive ROI and KPIs while maintaining budget efficiency.

• Devised robust campaigns that significantly improved the Lifetime Value (LTV) by an impressive 23%, utilizing data-driven analysis and optimization techniques.

• Collaborated cross-functionally with various departments, notably the Creative Team, to produce compelling campaigns aligned with brand guidelines, fostering cohesive brand messaging and maximizing campaign effectiveness.

• 2016 – 2019 – PPC Manager

Managed PPC campaigns for multiple brands across platforms including Google (Search, Display, Gmail ads, Discovery, YouTube Masthead), Bing, Twitter, Eskimi, and programmatic channels.

Pioneered the use of Gmail ads, Discovery, YouTube Masthead, and mobile app campaigns in Africa, driving innovative ad solutions.

Oversaw a monthly budget exceeding $300K and managed more than 1,000 campaigns.

Directed bid management, daily and monthly budget caps, impression share, quality scores, and other critical account metrics.

Developed and provided creative copy suggestions and graphical ad templates to improve ad performance.

Led a team of 5 specialists, providing strategic direction and ensuring successful campaign execution.

Executed strategic recommendations to drive campaign success, achieving marketing objectives of generating 4,000 leads per day.

Stayed updated with the latest search engine and PPC industry trends and developments to maintain a competitive edge and optimize campaign performance.

Expertise

Expertise 

PPC

EMAIL

SEO

SOCIAL

LEADERSHIP

STRATEGY

  
References

References

• Emannuel Ebanehita – Marketing Director (Africa), Binance

Panayiotis is a very skilled digital marketing professional that knows what to do to get the job done! A teamplayer and very very reliable.

• Jide Otoki – CEO (Ghana), Jobberman

Panayiotis is a great guy. His level of professionalism is pristine. He keeps his eyes on the prize and works meticulously at getting things done.

My Courses

General Course

Jonathan Greasham

$19.00 $15.00

Learn Bard

Jonathan Greasham

FREE

Youtuber Course

Jonathan Greasham

FREE

Artificial Intelligence

Jonathan Greasham

$10.00